Copywriter & Content marketing strategist

My Articles

Your guide to running a web-to-pack solution and selling personalized packaging online

A growing number of retailers, takeaway restaurants, and shops that sell custom products are interested in ordering personalized packaging. Allow your customers to easily edit and order packaging products online by automating this process with a web-to-pack solution. We have designed this guide to help packaging stores along the way. A cardboard burger box with the ubiquitous curved letter “M” conveys a lot more information than a blank box with few details. Customers can immediately assume wha

Case Study: Implementing three custom W2P editors for invitations, photo books, and packaging

Imprimerie Messages SAS is a French printing company based in Toulouse with a 50-year history of experience in producing traditional books, made-to-measure packaging, and custom invitations. The first project the company approached us with was an online store for selling custom invitations. After the successful integration of the design editor for invitations, the company decided to entrust us with two other projects for selling custom packaging products and photo books. "We've been using Custo

How web-to-print helps maintain client loyalty

We want to answer two questions with this blog post: 1) Why your company needs to maintain client loyalty, and 2) How web-to-print can bring you more satisfied customers. Of course, all businesses are interested in attracting new customers. Companies are increasing marketing budgets and trying to win over a target audience in a competitive environment. It’s the sensible thing to do, but you can get even more value from your loyal customers. Loyal customers will buy your products even if they a

A quick guide to web-to-print for franchise businesses

This blog post will guide you through the unique challenges that franchise owners experience and how certain web-to-print features can prevent or help you overcome them. Are you stuck with endless requests for marketing materials from your franchisees? Maybe your partner printed some promotional banners in an alarmingly neon shade of yellow, completely ignoring your blue and white corporate colors. If you’ve experienced similar headaches, then you’re already well aware of the challenges that c

Web-to-print for commercial printing: your game-changer for the digital age

The printing industry rarely stands still. Many factors are always in a state of change. New technologies, services, products, and market models are constantly emerging. There is another variable that we shouldn’t overlook: customers. Their needs, expectations, and loyalty are also changing to adapt to the growing digital transformation. The trend of buying products online isn’t bypassing commercial print buyers. These companies are ordering business cards, promotional materials, catalogs, labe

Avoid web-to-print failure with the right path for your project

In this blog post we'll take a look at the different paths a business can take to implement a web-to-print integration so you will have a better understanding of what works best for your company. You’ve decided to expand your business opportunities by entering the web-to-print market. Great! Building an online shop powered by a web-to-print solution can dramatically boost your sales and reach new customers. You might wonder as you contemplate your fancy new integration: how can I make this idea

How to visualize your products with mockups, 3D previews, and other web-to-print techniques

Allowing your customers to visualize different product options plays an important role in simplifying the editing process. It gives them a better understanding of how their final product will appear. Read on to find the best way to visualize your products and their options to receive more orders and boost customer loyalty. Looking for a web-to-print solution? Feel free to contact us and discuss how our solutions can help your business reach new milestones. When customers walk into a brick-and-

Help your clients navigate your product options without getting stuck

A single printed product could have as many as ten or more options that affect its appearance and final price. Adding these options to your website and helping your clients navigate through them isn’t easy. We wanted to post a blog with some tips on how to walk your clients through all your product options without losing their way to the checkout button. Take a look at the greeting card below. What makes it stand out? The luxe foiling inserts, high-quality craft paper, and wavy edges set it abo

How to organize a successful customer's journey on your website

Online shoppers value an intuitive user experience with a short path between them and their desired products. In this blog post, we will walk you through how best to organize a successful customer’s journey on your website to boost the profitability of your online printing business and gain satisfied customers. Imagine that you’ve created an online store and implemented a powerful web-to-print editor, but for some reason, no sales are coming in. What’s the issue? One possibility is your website

How to create an intuitive online product catalog that increases conversions

An online product catalog is more than a list of products with their descriptions – it’s an effective tool that helps businesses boost their sales numbers. You can use the tips in this blog post to organize your product catalog in the most efficient and convenient way for print buyers. Improving the usability of your store will keep your customers coming back! What is an online product catalog? Online catalogs help you showcase your products in your online store. Traditional retail businesses

About Me

I'm a copywriter and content marketing strategist, specializing in SaaS, e-commerce, web-to-print, and EdTech.

I create content of various types, from blog posts and Success Stories for product promotion to highly technical industry-specific educational articles, video promos, and how-tos’.

Currently, I am a full-time content marketing strategist in an IT company that helps businesses sell online with web-to-print. My responsibility is to promote the company’s products with meaningful content.

I'm also responsible for creating email campaigns and educational video content.

Outside of work, I enjoy snowboarding, wakeboarding, and learning the history of art.

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